We're here to put a dent in the universe. Otherwise why else even be here? 活着就是为了改变世界，难道还有其他原因吗？

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. 成为卓越的代名词，很多人并不能适合需要杰出素质的环境。

You know, we don't grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved... I mean, we're constantly taking things. It's a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge. 并不是每个人都需要种植自己的粮食，也不是每个人都需要做自己穿的衣服，我们说着别人发明的语言，使用别人发明的数学……我们一直在使用别人的成果。使用人类的已有经验和知识来进行发明创造是一件很了不起的事情。”

There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind. 佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. 我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。

I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building. 我是我所知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。

I would trade all of my technology for an afternoon with Socrates. 我愿意用我所有的科技去换取和苏格拉底相处的一个下午。

The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it. 成就一番伟业的唯一途径就是热爱自己的事业。如果你还没能找到让自己热爱的事业，继续寻找，不要放弃。跟随自己的心，总有一天你会找到的。

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 你的时间有限，所以不要为别人而活。不要被教条所限，不要活在别人的观念里。不要让别人的意见左右自己内心的声音。最重要的是，勇敢的去追随自己的心灵和直觉，只有自己的心灵和直觉才知道你自己的真实想法，其他一切都是次要。 　

Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new。 死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。

If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next。 你如果出色地完成了某件事，那你应该再做一些其他的精彩事儿。不要在前一件事上徘徊太久，想想接下来该做什么。

Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me. 是否能成为墓地里最富有的人，对我而言无足轻重。重要的是，当我晚上睡觉时，我可以说：我们今天完成了一些美妙的事。

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. 谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。

Your time is limited, so don't waste it living someone else's life.…Don't let the noise of others' opinions drown out your own inner voice. 你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 要有勇气追随心声，听从直觉。它们在某种程度上知道你想成为的样子。其他事情都是其次的。

Life is brief, and then you die, you know? 人生短暂，过着过着你就没了，明白么？

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new。 你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。

创新无止境，唯一制约它的只有你的想象力。

创新区分谁是领导者，谁是追随者。 Innovation distinguishes between a leader and a follower.

成功没有捷径。追求卓越其实并不难——关键在于，你必须时时刻刻全力以赴。

“追求卓越。有的人不习惯一个追求卓越的环境。 Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

“成就伟大事业的唯一秘诀在于热爱你的工作。如果你还没能找到让自己热爱的事业，不要停下来，继续寻找。 The only way to do great work is to love what you do. If you haven’t found it yet, keep looking.

“如你所知，我们并不生产我们吃的大多数东西，我们穿的是别人制造的衣服，说的是别人创造的语言…我的意思是，我们总是在利用他人的劳动果实和经验。如果你能够为世人创造一些东西，那是一种难以名状的美妙感觉。 You know, we don’t grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that other people evolved… I mean, we’re constantly taking things. It’s a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.

“佛教中有一句话：‘用初生者的眼光看世界’。拥有这种初生者的眼光是一件很美妙的事情。 There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.

“我们认为，当你看电视的时候，你‘关闭’了你的大脑，只有在你工作时，你的大脑才会‘打开’。 We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.

“我是我所知的唯一一个在一年中损失了2.5亿美元的人…这对我的成长很有帮助。 I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.

我愿意用我的一切换取与苏格拉底一个下午的相处。 I would trade all of my technology for an afternoon with Socrates.

“我们在这里就是为了在这个世界留下我们的痕迹。否则我们凭什么在这里? We’re here to put a dent in the universe. Otherwise why else even be here?

“时不我待，我们不应浪费时间而过别人的生活。不要囿于成见，让他人的想法束缚你，不要让别人的意见淹没了你自己内心的声音。最重要的，拥有追随自己内心与直觉的勇气。它们多少已经知道你真正想成为什么。其他一切都是次要的。 Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

不要按照用户的坏习惯去设计，也不要按照程序员的思维去设计！ Do not according to user bad habits to design, also do not according to programmers thinking design!

有好的想法要坚持，不要被其他人的观点的噪声掩盖你真正的内心的声音。当你的想法站不住时，立即大度的丢弃，这其实是更是一种坚持。 Have good ideas are going to insist, don't be others' opinion noise drown out your own inner voice. When your ideas stand, immediately magnanimous discard it is, and it is also a kind of persistence.

任何一款产品都不应该带着BUG去见用户，那怕失信于媒体推迟发布时间。 Any product are not should bring a BUG to meet users, that is afraid to betray media postpone the release of time.

产品一定是让人感觉最新，但坚决不做小白鼠去尝试前无古人的新产品。 Products must be feeling letting a person, but resolute don't do new mice to try an unprecedented new product.

把标志画那么大干吗？苹果的产品要在任何时候都让人一眼认出是苹果的产品而非是苹果的标志。 The sign painting so big? Apple products will at any time those who make a person recognized apple's products rather than is the apple logo.

比别人少用一条线获得更低的工艺成本，比别人提供多一种价值认同并获得更高的利润，这就是苹果。 Less than others with a line acquire lower process cost more than others, and provide a kind of value identification and obtain more profits, this is an apple.

所有的产品一定会离开苹果商店但不能离开苹果系统，我们要帮助客户持续使用苹果产品，直到寿终正寝。 All products will leave apple store but cannot leave apple system, we have to help customers continued use of apple products, until died.

IBM Thinkpad 如果没了小红点，那它就不是 Thinkpad。MACBook 如果加了小红点，那它即不是 IBM Thinkpad 也不是苹果 MACBook 了。 IBM Thinkpad if not a little red dot, it isn't Thinkpad. MACBook if added little red dots, that it is not IBM Thinkpad nor apple MACBook.

让团队中那些说“不可能”的人感到实现不了是可耻的。 Let team for those who say impossible people feel not achieve them is shameful.

品牌不是打上苹果的标志就是苹果的品质，打上苹果的标志也需要信心和对客户的承诺。 Brand is not playing apple logo is an apple quality, hit the apple logo also need confidence and commitment to customers.

不要为别人而活，也不要为今天的自己而活，把今天的工作做好了，明天自然属于你，薪水自然比别人高。 Don't lived for others, also don't live for today's themselves, to do good work today， tomorrow natural belong to you, high salary nature than others.

产品设计时的所有功能都是一个整体，不应该有任何理由去砍功能，破坏整体性。 Product design all the functions are a whole, should not have any reason to cut function, destroy unity.

领袖和跟风者的区别就在于创新，你的时间有限，所以不要像亚洲人那样，浪费在模仿别人这种事上。 A leader and a follower innovation distinguishes between, your time is limited, so don't like asians that,wasted in imitate others this kind of things.

团队中那些想用 Keynote（苹果的PPT）来证明自己的人只能说明你不行，请拿出解决方案。 Team of people who want to use Keynote to prove themselves only shows that you can, please take out the solution.

成为卓越的代名词并不是因为他有多么聪明，而在于他有多么勤劳。 Become the pronoun of not because of his remarkable how clever, but that he is how diligent.

东方佛学中有一句话：永远保持初学者的心态；拥有初学者的心态是件了不起的事情。 East: “there's a phrase in Buddhism,'beginner's never keep Have a beginner's mind is a wonderful thing.

不要小看 iPod 上的一颗按钮，它和别人不一样的是我们做了 21 个方案、84000 次测试、57 次改进，用户的满意源于不必要的坚持。 Don't look down upon a single button on the iPod, it and others are different is that we did 21 scheme, 84,000 times test, 57 times improvement, the satisfaction of customers from unnecessary insists.

Life is brief, and then you die, you know？ 人生短暂，过着过着你就没了，明白么？

We're here to put a dent in the universe. Otherwise why else even be here? 活着就是为了改变世界，难道还有其他原因吗？

I would trade all of my technology for an afternoon with Socrates. 我愿意用我所有的科技去换取和苏格拉底相处的一个下午。

Be a yardstick of quality. Some people aren't used to an environment where excellence is expected. 成为卓越的代名词，很多人并不能适合需要杰出素质的环境。

There's a phrase in Buddhism, 'Beginner's mind.' It's wonderful to have a beginner's mind. 佛教中有一句话：初学者的心态；拥有初学者的心态是件了不起的事情。

Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world？ 你想用卖糖水来度过余生，还是想要一个机会来改变世界？

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. 谨记自己总会死去，是让自己避免陷入“人生有所失”思考的最佳方法。

I'm the only person I know that's lost a quarter of a billion dollars in one year... It's very character-building.

我是我所知道的唯一一个在一年中失去2.5亿美元的人……这对我的成长很有帮助。

We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on. 我们认为看电视的时候，人的大脑基本停止工作，打开电脑的时候，大脑才开始运转。

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new. 你不能只问顾客要什么，然后想法子给他们做什么。等你做出来，他们已经另有新欢了。

Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. 死亡很可能是唯一的、最好的生命创造。它是生命的促变者。它送走老一代，给新一代开出道路。

Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary. 要有勇气追随心声，听从直觉，它们在某种程度上知道你想成为的样子。其他事情都是其次的。

Your time is limited, so don't waste it living someone else's life.…Don't let the noise of others' opinions drown out your own inner voice. 你的时间有限，不要浪费于重复别人的生活。不要让别人的观点淹没了你内心的声音。